Hi lovely!

 

I’m Emma, founder and CEO of Etta Mae Decor.

 

I believe that your memories matter. 

 

At the heart of Etta Mae is my unwavering belief that the world will be a better place when people love, appreciate and connect with each other more.

 

Everything we do is guided by our mission to inspire and nurture human relationships, one celebration, one family and one community at a time.

 

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What’s in a name?...

 

The name Etta Mae was inspired by my two grandmothers. It is an amalgamation of the names they were known by. 

 

Both these women were strong, resilient and worked hard under tough circumstances. They were the backbone of their families and loved having everyone together in the celebration of important occasions in life and I have happy, enduring memories of them. 

 

Naming a business, which strives to inspire joy, connection and memories in everyday celebrations, after these incredible women is my way of honouring their influence on my life. It keeps me focussed on the woman I want to be and what is important in life.

 

I want to inspire meaningful connections and help you create joyful memories.

 

 

Once Upon a Time...

 

The spark for Etta Mae really began a number of years ago when my husband and I were planning our wedding. At the same time, we were building a house, raising a toddler and both worked demanding full time jobs.

 

As a busy young mum, time was of the essence and I found myself growing steadily frustrated at not being able to find beautiful, stylish decor and accessories that I felt reflected our personality and that felt meaningful. 

 

I couldn’t find quality items that would stand the test of time and keep my memories alive. 

 

I wanted pieces that would stimulate conversations with our friends and family and bring joy into our lives on a daily basis. I would spend hours, days and weeks trawling websites trying to find what I was looking for.

 

It was exhausting and in the end, I made compromises and did without pieces that would have added the perfect finishing touches to the day and reflected our personality and style. 

 

After my wedding, I had nothing of quality to take home with me to remind me of the most special day of my life.

 

We had nothing to show our children to stimulate stories and discussion about this significant event in our lives. 

 

It still upsets me now.

 

 

Making a Difference...

 

I realised that we live in a disposable culture, where items are rarely built to stand the test of time or endure. We are unlikely to pass pieces onto our children or grandchildren. I want to change that.

 

A few years on, we added to our family and lost loved ones too soon. 

 

I constantly found myself reflecting on the importance of nurturing relationships with my friends and family, making connections with new friends and filling my life with fun and joyful interactions, however small. 

 

Life is short and it is so easy to go weeks, months, and even years without spending quality time with those you love the most. 

 

I decided to make sure this never happened to me again and I don’t want that for you either!

 

Having decor and accessories in your home that you can re-use, re-purpose and admire, helps you continually remember those good times and strengthen the connections with your loved ones. 

 

They trigger memories, start traditions, initiate conversations and inspire re-connection with lapsed friends. 

 

That is my mission.

 

So welcome to Etta Mae Decor!

 

In our Etta Mae store, you’ll find a curated range of meaningful decor and giftware that can be used for a wide range of special occasions, giving you never ending reasons to celebrate. 

 

Many items in our collection can be repurposed and serve as a daily reminder of your special event.

 

 

Whether you have an engagement party, wedding, birthday party, anniversary, Christmas, bridal or baby shower, we have just the items to highlight your celebration and keep the memories alive, long after the event is over.

 

 

If you’d like a more inclusive and holistic service, I’d love to talk to you about how I can help plan your event. 

 

I can bring together the suppliers, include details that set your event apart and help you create moments your guests will never forget - and neither will you!

 

I pay attention to details so you don’t have to, because I believe your memories matter.

 

We are adding to the collection all the time, so if there is something you are looking for, just ask - we’d be delighted to find it for you.

 

With Love and Laughter,

 

Emma

xxx

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